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Sustainability , Corporate SA , Biodiversity

Beating Plastic Pollution: Homegrown Innovations Leading the Way

By Natasha Edwards

Plastic is everywhere. It wraps our food, transports our goods, and clutters our streets and oceans. Globally, over 400 million tonnes of plastic are produced each year, with only a fraction effectively recycled. In South Africa, an estimated 60,000 tonnes of plastic enter our rivers and oceans annually. The consequences? Choked waterways, declining biodiversity, and communities burdened by waste.

 

But this story isn’t just one of crisis – it’s also one of innovation, responsibility, and hope. On this World Environment Day, we’re celebrating the African-driven solutions turning the tide against plastic pollution and showing the world that progress doesn’t have to wait.

 

Turning Waste into Roads in KwaZulu-Natal

Imagine driving down a road built from recycled plastic. In KwaZulu-Natal, this is already a reality. A pilot project using plastic waste in asphalt mixtures has delivered roads that are not only more durable but also more cost-effective than conventional builds. These plastic roads represent a practical, scalable solution – transforming harmful waste into a national asset.

 

EcoBricks: Building the Future with Plastic

At the grassroots level, the EcoBrick Exchange is empowering communities to reuse non-recyclable plastics. These tightly packed plastic bottles – called ecobricks – are used to build schools, benches, and community centres. It’s a circular solution that provides both housing infrastructure and a new use for plastics that would otherwise pollute the environment.

From Pollution to Pay Day: The Packa-Ching Revolution

Waste has value – when it’s treated right. The Packa-Ching initiative brings mobile recycling units to communities, allowing people to trade plastic and other recyclables for cash. This simple but powerful model drives participation, builds recycling habits, and creates economic opportunity – proving that waste management can be inclusive and empowering.

 

Recycling Innovation from Industry Leaders

South Africa’s plastics industry has been quick to respond to the challenge. PETCO, one of the country’s most successful Extended Producer Responsibility (EPR) programs, works across the value chain to drive plastic recycling rates upwards. Their efforts have created thousands of jobs and diverted millions of tonnes of PET plastic from landfills and natural spaces.

Africa is not alone in this fight. Across the globe, forward-thinking solutions are emerging:

  • The Ocean Cleanup project is removing plastic from major river systems before it reaches the sea.
  • Loop, an international reuse platform, partners with major brands to eliminate single-use plastic packaging.
  • In India, plogging – jogging while picking up litter – has evolved into a mass movement, changing the culture around waste one step at a time.

These efforts remind us that while plastic pollution is a global issue, solutions can begin at a local level and ripple outward.

 

The Interwaste Approach: Innovation, Accountability, Action

At Interwaste, our commitment to #BeatPlasticPollution goes beyond awareness. We support circular economy models, such as repurposing plastic waste into alternative fuels and energy through our licensed waste treatment and disposal infrastructure. Our Waste-to-Energy project, along with engineered landfill practices, ensures that plastics that cannot be recycled are disposed of safely and responsibly.

 

More importantly, we believe in partnerships – working alongside communities, corporates, and policymakers to drive scalable impact across the waste value chain.

 

Plastic pollution won’t be solved by a single innovation – but by a million actions working together. Whether it’s refusing single-use plastic, supporting local recycling efforts, or redesigning how we produce and consume, each decision matters.

 

This World Environment Day, let’s celebrate the technology, the people, and the solutions that are already making a difference. South Africa is not behind – it is rising to meet the moment.

Together, we can beat plastic pollution. Let’s build a future where plastic is part of the solution, not the problem.

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About Author
Natasha Edwards

Natasha is a marketing professional with over 12 years of experience, and brings a wealth of expertise to the table. With a passion for the environment and a drive to educate and encourage a "greener" way of thinking, Natasha has a genuine dedication to making a positive impact. Her experience in developing and executing marketing strategies, managing budgets, and hands-on approach to content creation has helped her thrive in her career. When she's not working, Natasha is an avid outdoors enthusiast and dedicated mother of two.

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